Google launches social search, thought to happiness of the off button

All this will change once again. Emphatically. Definitively. Thus one reads it almost everywhere now. I personally can do it not just to feign surprise or particular interest: the Google algorithm, first the English-language Web revised and more intertwined with their own social network Google Plus. Roll out the new service is now available. And not just a few mention the frontal attack on Facebook .

I do not know. Clearly you need to write something to be in today's online media circus ever heard of. But if that was a frontal attack, the weapons were here from flower leis and peace symbols. Google search has calmly presented and above all, step by step. For weeks I get in my search recommendations as articles that were geplusst. And a social search based on recommendations from friends, necessarily always with us Google-like search examples. And that happened for months , oh, what I say, years . What is new is that the social search seems reasonable finally implemented. And that's a step in the right direction - but no more.

You will learn to love the off button

There is now no danger that we rotate only in our own circle of haze and thereby discover anything new? Clear answer: No, that's no danger. First, we do it already long ago in our networks. On the other hand can be turned off, the social search with a simple push of a button. And I promise you, this button you will still use frequently.

Otherwise? If you can live with it. The big question is whether we are on long-term social search even have goat. In each of our networks and so now even in the most important search engine us our more-or-less friends roar every minute with their stuff. A cut-off switch was needed, and thankfully Google has introduced the same time. And the others? Facebook was careful not been before, looking to address the issue seriously - and still goes wonderfully with it. It roars all so enough of. And Twitter was once asked his search to the fore and she transferred for disciplinary reasons shortly afterwards in the rearmost bench. Social Search? Is a nice extra on and turn-off, but nothing that will change anything big.